It can be a full-time job trying to keep up with Salesforce's newest cloud offerings and messaging. However, it is always worth the effort, because the company's pronouncements are often early bellwethers of the future direction of the software industry. This has become particularly true with respect to the company's evolving efforts to penetrate and gain a prominent position in the artificial intelligence and Internet of Things markets. Salesforce's most recent moves also could be a key indicator of the rapidly changing competitive landscape.