Posts in category Enterprise Apps


Enterprise Apps

The Platform Wars of 2018

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these things aren’t what customers or consumers spend their days thinking about.

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Enterprise Apps

New Mobile App Promises Full B2B E-Commerce Experience

Insite Software has introduced the first fully configurable white label mobile app built for leading manufacturers and distributors, it said. The app supports everyone involved in the B2B e-commerce experience, from customers to channel partners, to field sales and support teams. Companies purchasing the app can tailor its functions to specific roles and responsibilities.

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Enterprise Apps

Spanning Front and Back Offices

CPQ — that is, configure, price, quote — is one of the most transitional apps, because it spans front and back offices, and because its very existence has changed these functions. Another app in this category is sales compensation management. Both of their stories are about front-office processes needing back-office data. Once the data is made available, the process evolves to be far more useful.

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Enterprise Apps

Salesforce Offers Alternative to Old-School Partner Portals

Salesforce on Wednesday announced the Sales Cloud Lightning Partner Relationship Management app as a replacement for partner portals and electronic data interchanges that lack modern features such as built-in mobile, social analytics and AI capabilities. The PRM app has an interactive Guided Setup Wizard that lets channel managers configure, customize and deploy the app in days.

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Enterprise Apps

Salesforce Rejiggers Enterprise Apps Partner Plan

Salesforce on Tuesday launched the AppExchange Partner Program, or APP, for developers, independent software vendors and startups, as a replacement for its current ISV Partner Program. The APP will cost much less. Its baseline percent-net-revenue model for all new APP partners has been slashed from 25 percent to 15 percent. Current partners will be eligible for the new PNR terms on contract renewal.

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Enterprise Apps

Blockchain: CRM’s Next Frontier

We’ve seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It’s typical that at first there’s only a tenuous relationship between the technology and CRM’s original mission, but over a short time innovators adopt and commercialize the innovation.

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Enterprise Apps

Enterprise Software’s Future

What’s the direction of the software industry? I’m not indulging in idle curiosity — things are changing, and today’s events are signaling a significant shift. The rollout of Software as a Service and the emergence of relatively good platforms — which will only get better — suggest to me that the software industry of 2000, in which cloud and SaaS began to emerge, is now well in the past.

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Enterprise Apps

Heating Up the Platform Wars

We’ve seen a rapid progression from conventional licensed software to cloud-based solutions that sell for a song — and in theory could sell through barter at some point. I am not a big fan of zero marginal cost economics, in which prices drop to zip because buyers take into account only the cost of the good and not the time, effort, and other resources that went into making it No. 1.

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Enterprise Apps

Platform as a Platform

The platform land rush is definitely on. You can’t swing a dead cat, as the saying goes, without finding an announcement about some new platform or some established vendor’s attempt to enhance its existing platform. Some sorting out seems to be in order. What’s not a platform these days? Well, if it’s easy to substitute the word “application” for “platform,” then you should use “application.”

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